«Posso escrever a palavra "cão" com qualquer tipo de letra. Contudo, há pessoas que pensam que quando escrevem "cão", a palavra devia ladrar».

Massimo Vignelli

«Sempre imaginei que o paraíso será uma espécie de biblioteca.»

Jorge Luis Borges

«Eu acho a televisão muito educativa. Sempre que alguém a liga, eu vou para outra sala e leio um livro.»

Groucho Marx

Leituras Recomendadas

The Elements of Typographic Style

Robert Bringhurst

«Good typography is like bread: ready to be admired, apraised and dissected before it is consumed.»

Book Typography: A Designer's Manual

Michael Mitchell e Susan Wightman

The Form of the Book

Jan Tschichold

«Today, good taste is often erroneously rejected as old fashioned because the ordinary man, seeking approval of his so-called personality, prefers to follow the dictates of his own peculiar style rather than submit to any objective criterion of taste.»

Design Vox-pop

«Content precedes design. Design in the absence of content is not design, it’s decoration.»

Jeffrey Zeldman

«The next time you see a sixteen-color, blind-embossed, gold-stamped, die-cut, elaborately folded and bound job, printed on handmade paper, see if it isn’t a mediocre idea trying to pass for something else.»

Milton Glaser

«I blame television and movies, especially cop shows. “Can you improve the resolution on that face?” “Sure, let me just pull some information that was never captured out of my ass.”»

Rod Knowlton

«A friend once insisted to me that the plural of “moron” is “focus group.”»

Ethan Marcotte

«If you pay peanuts, you get monkeys.»

James Goldsmith

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